Is Facebook a real platform?

Will Facebook become the standard social networking platform on the net? When Facebook launched it’s new platform for developers, there are some who doubted if they can really make money on Facebook. With many uncertainties ahead, some businesses are hesitated to used Facebook as their marketing tools. There are concerns that Mark Zuckerberg might sold off Facebook and that the future of Facebook is uncertain.

To date, Facebook have already launched a Facebook Platform for BlackBerry Smartphone, followed by iPhone-specific version of their site, http://iphone.facebook.com. Admob, a leading mobile ad publishing solutions company already announced that their publishing solutions are optimized for Facebook.

Mike Lazaridis, the Co-CEO of Research In Motion is quoted saying

“Facebook is one of the fastest growing web destinations among BlackBerry smartphone users and it has become an important element in the evolving fabric of personal communications.”

With close to 30 Million users worldwide on Facebook and growing at a rapid rate on a daily basis, we can expect to see more and more integration of Facebook into the business arena. We can see the big players like Ernst and Young, Johnson and Johnson, Coca Cola already in the lead to integrate Facebook into their marketing strategies. Blockbuster has also built an application that lets Facebook users search thousands of movie titles, create lists of movies they want to see and share movie reviews.

While some are already starting to make money on Facebook, some are still experimenting their applications. The real profit will only be seen in the near future when Facebook platform is fully exploit.

So will Facebook be the real platform? It still seems early to determine at this point in time but certainly a lot of businesses and investors are already looking into ways to tap on the hugh members on Facebook. So if you are not at it, you might be losing out this big pie!